Dripped + Draped

Dripped + Draped was a Black woman-owned coffee and clothing boutique in the Benson neighborhood. The shop opened its doors a mere week before the COVID-19 pandemic in March 2020 and remained a fixture in the area for a year and a half until its closing in late summer of 2021. My team and I at Less the Agency built the Dripped + Draped brand from the ground up, obtaining over 15,000 followers across platforms with zero marketing budget.

The Instagram page was the most popular, with plenty of user-generated content, colorful graphics and drink specials. For the majority of the time Dripped + Draped was in business, I was responsible for writing copy, acquiring and taking photos, creative direction for graphics, and daily management and community engagement. Here are some highlights!