Ripley & Rue | Web Copywriting & Content Marketing Strategy

Ripley & Rue is on a mission to make high-quality, highly EMPOWERING merch for ALL dog moms -- and their dogs. And they’re f*cking good at it.

After I connected with Ripley & Rue in 2019 to write a feature about them for a local magazine, I reconnected with founder and owner Jeannie North when I became self-employed a few years later, and our creative relationship blossomed.

First, I worked on a web copywriting project to accompany a visual rebrand. Then, we worked together on an in-depth content strategy plan and deck to develop content pillars for the brand’s social media, as well as some killer one-liners, and even some product development!

Read on for more details, and check out the final implementation of the copy on Ripley & Rue’s website. You might even spot some photos of my precious pup, Mirio, while you’re there!